P. Cheverton; Published 2008; Engineering. "Key Account Management" is a highly practical book with a unique yet simple planning methodology for identifying,
Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.
Sunco Food. jun 2016 2013 – 2014. Key Account Management whit Peter Cheverton as trainer. Develop and coordinate sales offering for newly identified and developed key accounts.
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts. Key features at a glance. Focuses on practical implementation rather than the theory of account management. Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, behålla och vårda nyckelkunder. Boken är en av få böcker på marknaden som lägger betoningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus på den praktiska hanteringen av nyckelkunder. The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not lose sight of the importance of relationship quality.
Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status.
Köp boken Key Account Management av Peter Cheverton (ISBN 9780749469412) hos Adlibris. Alltid bra priser och snabb leverans. | Adlibris Peter Cheverton. is Director of Insight Marketing and People Ltd, the international training and consultancy firm.
Key Account Management by Cheverton, Peter at AbeBooks.co.uk - ISBN 10: 9144059000 - ISBN 13: 9789144059006 - Studentlitteratur AB - 2012.
Imprint, Lund : Studentlitteratur, 2012. LIBRARY Seminarium i Malmö 3/3: Peter Cheverton, världsauktoritet och författare till boken Key Account Management kommer till IHM och pratar på Kom och lyssna på en av de främsta föreläsarna i världen inom Key Account Management, Peter Cheverton, som tillsammans med Key Account Manager/Säljansvarig Food service sektorn. Sunco Food. jun 2016 2013 – 2014.
The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world. Peter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consulting firm specializing in the development of customer-focused business strategies, with a strong focus on Key Account Management and Business Leadership. Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed. p. cm. Includes bibliographical references and
Access a free summary of Key Account Management, by Peter Cheverton and 20,000 other business, leadership and nonfiction books on getAbstract.
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Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. PETER CHEVERTON. Key Account Management A complete action kit of tools and techniques for achieving profitable key supplier status. Third Edition Tools and Techniques for Achieving Profitable Key Supplier Status.
Includes bibliographical references and index. ISBN 0-7494-4169-0 1. Selling--Key accounts. 2.
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About the Book; Review; Send TO A Friend. Account Management. This book emphasizes the planning, identifying and developing the key accounts. It features
Peter Cheverton. 0 recensioni. P. Cheverton; Published 2008; Engineering.
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2015, Pocket/Paperback. Köp boken Key Account Management hos oss!
This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining Key Account Management by Peter Cheverton, 1999, Kogan Page Limited edition, in English Key Account Management by Peter Cheverton, March 1, 2004, Kogan Page edition, Paperback in English - 3rd ed. edition Köp online Bok, Key account managemen..